Kratikal has rolled out a company-wide Employee Stock Option Plan (ESOP), formalising a shared ownership model that positions employees as long-term partners in the company’s growth journey.
The move comes as Kratikal scales its product portfolio and expands its presence across global markets. Leadership at the company believes that aligning ownership with accountability and outcomes is critical at this stage, ensuring that employees directly participate in the value they help create.
Kratikal originally introduced its Employee Stock Option Plan 2019 to reward a select group of early contributors. The company has now entered the second phase of the programme, marking a strategic shift from limited participation to broad-based employee ownership across the organisation.
Under the expanded ESOP framework, stock options may be granted to permanent employees in India and overseas, as well as to whole-time directors and employees or directors of the company’s subsidiary or holding entities. Promoters, promoter-group members, independent directors, and individuals holding more than 10% of the company’s equity are excluded from the plan.
From a total workforce of 174 employees, 40 employees, approximately 23 per cent of full-time staff, have opted into the programme. To support ongoing allocations, Kratikal has created a dedicated ESOP pool representing 10 per cent of the company’s total equity, with a portion reserved for future grants.
The ESOP is aimed at strengthening employee retention, attracting high-quality talent, and aligning individual contributions with long-term business performance and shareholder value. The company said the programme is designed to foster a deeper sense of ownership while supporting sustainable growth over time.
Commenting on the initiative, Pavan Kushwaha, Founder and CEO, Kratikal, said the company’s success has been built by its people and that sharing value creation is fundamental to its culture. He added that the true measure of success would be when ESOP participation translates into long-term financial security for employees and their families.
As Kratikal continues to grow, the ESOP rollout reflects its intent to scale responsibly, ensuring that progress, rewards, and stability are shared with those driving the company forward.
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