Salesforce has announced the expansion of its long-standing collaboration with InMobi to accelerate the company’s AI-driven growth across its global advertising ecosystem.
As part of this transformation, InMobi is leveraging Salesforce solutions to power an AI-first unified operating model across its global business. These include Agentforce Sales, which streamlines pipeline management and enhances customer engagement, and Agentforce Service, designed to strengthen advertiser and partner support operations. The integration of advanced AI capabilities into sales workflows is enabling intelligent automation and faster, data-driven decision-making.
Over the past two decades, InMobi has built and scaled one of the world’s leading independent advertising platforms, with AI and data at the core of its innovation. The collaboration with Salesforce is now focused on strengthening the underlying sales, service, and data infrastructure that supports growth across InMobi’s Demand, Supply, and Xchange business units.
Salesforce is also enabling real-time forecasting, opportunity insights, and executive dashboards to improve visibility and performance. InMobi has upgraded to Slack Enterprise Grid to support seamless cross-functional collaboration at scale, while Data 360 has been deployed across business units to unify data and create a single, trusted foundation for actionable insights and personalised engagement.
Raman Srinivasan, Senior Vice President – Digital Transformation & CIO, InMobi, said, “InMobi is building the next generation of AI-powered advertising solutions for a mobile-first world, and digital excellence is a critical enabler of that ambition. Our long-standing collaboration with Salesforce continues to support us in strengthening the operational backbone required to execute on this vision with speed, consistency, and precision.”
Mankiran Chowhan, Managing Director, Salesforce India, said, “Advertising is at an inflection point, where advantage will no longer come from scale alone, but from how intelligently and efficiently ecosystems operate. The future belongs to organisations that can unify data, AI, and workflows to move from reactive execution to predictive, real-time engagement. InMobi’s move to build a truly AI-first, unified platform reflects this shift. Together, we are enabling a new operating model, one that is more connected, more intelligent, and built to drive continuous innovation and growth at global scale.”
Looking ahead, InMobi and Salesforce will further deepen the partnership through the adoption of Tableau and Agentforce, co-developing agentic AI workflows to enable predictive insights, faster resolution, and more proactive advertiser and partner engagement.
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