AdLift has announced two major enhancements to its AI Search Visibility platform, Tesseract, with the introduction of Claude AI integration and AI Traffic Analytics. The updates are designed to help brands better understand how artificial intelligence platforms reference, recommend and drive traffic to their digital properties.
The latest additions provide marketers and SEO teams with deeper visibility into the growing role of AI-powered search and conversational platforms in shaping online discovery. As AI assistants increasingly influence how users find information and interact with brands, the new features aim to bridge critical data and analytics gaps.
The Claude AI integration expands Tesseract’s existing capabilities by enabling analysis of the context, sentiment and intent behind AI-generated brand mentions. Rather than simply identifying references across AI-driven search environments, the platform can now offer insights into how brands are positioned within AI-generated responses and recommendations.
According to the company, the feature allows businesses to identify patterns in how they are presented across various prompts and platforms while providing more targeted recommendations to improve visibility in AI-first search environments. The Claude integration is available to Enterprise and Pro Plan users.
AdLift has also launched AI Traffic Analytics, a feature designed to provide visibility into referral traffic generated through AI assistants and conversational search platforms. The tool enables brands to track which AI platforms are directing users to their websites, understand AI-assisted discovery journeys and monitor changes in referral behaviour over time.
The feature addresses a growing challenge for marketers as traditional analytics platforms were largely developed for conventional search engines and often lack the ability to accurately measure AI-driven traffic sources. AI Traffic Analytics is available across all Tesseract plans.
Commenting on the launch, Prashant Puri, Co-Founder & CEO, AdLift, said, “Traditional search analytics were built for a world where Google was the primary discovery engine. That world is changing fast. Tesseract is designed for what comes next – giving brands real intelligence into how AI platforms perceive, reference, and send traffic to their digital presence. Claude integration strengthens the depth of that intelligence considerably.”
As AI Overviews, conversational search and large language model-driven recommendations become increasingly influential in digital discovery, AdLift believes businesses need more sophisticated tools to understand and measure their presence across these emerging channels.
With the addition of Claude integration and AI Traffic Analytics, Tesseract now enables brands to track both how AI platforms describe them and how those interactions translate into measurable user behaviour. The company also revealed that further enhancements focused on AI visibility tracking and large language model intelligence are currently in development.
Send news announcements/press releases to:
editor@thefoundermedia.com
About The Author
