Intellect Design Arena Limited has announced that OnCost, Kuwait’s wholesaler to open its doors to individual consumers, has digitally transformed its operations with eMACH.ai Retail 6DX.
The advanced AI-first in-store retail platform has been deployed across OnCost’s branches, marking a strategic move towards next-generation, experience-driven in-store retail.
In a market characterised by high consumer expectations and rapid digital adoption, OnCost’s transition to eMACH.ai Retail 6DX reflects a shift from restrictive legacy infrastructure to a cloud-native, microservices-led architecture. By moving away from monolithic systems, the retailer has established a foundation capable of responding, learning, and evolving with every customer interaction.
As OnCost expands its footprint in Kuwait, the transformation enables a hyperlocal retail ecosystem aligned to the demands of the local market. The adoption of the platform ensures seamless omnichannel integration through a unified data layer connecting physical stores and digital touchpoints, alongside real-time visibility of sales and stock levels to eliminate mismatches across branches. It also enhances checkout velocity through high-speed, dual-screen POS systems designed to reduce wait times and improve engagement, while enabling hyper-personalised loyalty through API-led campaigns and targeted promotions.
Built on the principles of First Principle Thinking, eMACH.ai Retail 6DX transforms fragmented store operations into a synchronised retail engine. The implementation includes cloud-native billing systems for business continuity and rapid transaction processing, AI-first rewards that analyse shopping patterns to deliver tailored cashback programmes, and real-time analytics offering access to over 30 custom reports tracking transactions, footfall, and conversion rates. The platform also supports rapid scalability, enabling swift onboarding of new stores and operator training, while efficiently handling complex promotions and bulk pricing models.
“Our mission has always been to provide the best value and experience to our members,” said Rajan Thomas, Group CTO, OnCost.
He explored, “With eMACH.ai Retail 6DX, we have a platform that mirrors our ambition – deeply local, infinitely scalable, and intelligently connected. By eliminating operational complexity and delivering instant insights, we are now better equipped to serve the Kuwaiti community with agility and precision.”
Debanjan Kumar, CEO, iDTC, added, “Oncost’s journey is a definitive example of first-principle reinvention. They chose to reimagine their foundation rather than patch old systems. This implementation is not just a technology deployment; it is a business transformation designed for resilience and relevance in the competitive Middle Eastern retail landscape.”
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