Redington Limited has announced the signing of a five-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) India, marking one of the largest such agreements in the Asia Pacific and Japan (APJ) region.
The partnership comes as organisations across India and APJ accelerate cloud migration and explore generative AI to modernise applications, improve operational efficiency, and build new digital services.
The agreement represents a key milestone in Redington’s transformation from a distribution-led organisation to an orchestrator of technology ecosystems delivering integrated cloud, managed services, ISV, AI, and complementary solutions. Built on a shared ambition with AWS, the collaboration is designed to unlock the next phase of growth for customers, partners, and the broader ecosystem, with a focus on advancing downstream partner capabilities and expanding generative AI offerings.
Through the SCA, Redington will expand its role across the cloud value chain by driving enterprise transformation, accelerating Greenfield adoption among startups and SMBs, and strengthening engagement with the public sector. AWS will support this evolution through targeted investments, technical expertise, enablement programmes, and aligned go-to-market initiatives. Together, the companies aim to create a scalable and repeatable services model across India and APJ, delivering measurable business outcomes while enhancing partner capabilities.
“This Strategic Collaboration Agreement with AWS represents a defining step in Redington’s transformation journey. As we strengthen our capabilities across cloud, platforms, and AI ecosystem solutions, our priority is to build scalable capabilities that deliver measurable outcomes across enterprise, startup, and public sector segments,” said Sridhar S., Executive Vice President, SSG, Redington Limited.
He added, “By combining AWS’s cloud innovation and technical depth with Redington’s ecosystem reach and execution strength, we are establishing structured pathways for generative AI adoption, modernisation, and partner capability development. This collaboration positions us to drive sustainable growth while strengthening operational efficiency across our ecosystem.”
A key component of the agreement is the establishment of a Generative AI Customer Experience Center, where business leaders can explore production-ready use cases through demonstrations and ROI-led consultations, while developers gain access to an AI-powered integrated development environment built on Amazon Bedrock and Kiro for faster prototyping and innovation.
In parallel, Redington will accelerate expansion across startup and SMB segments, targeting structured conversions to drive sustained AWS adoption.
“At AWS, our partners are central to how we help customers innovate and grow. Redington has been a trusted partner in expanding cloud adoption across India and the broader Asia Pacific and Japan region, and this SCA reflects the depth of that relationship. Together, we will work to strengthen partner capabilities, accelerate generative AI adoption, and help organisations of all sizes build, modernise, and scale on AWS,” said Praveen Sridhar, Head of Partner Business, AWS India and South Asia.
To enhance execution capabilities, Redington will establish a dedicated Migration and Modernisation Center of Excellence to accelerate cloud adoption in the AWS Asia Pacific (Hyderabad) Region, with expansion into Tier 2 and Tier 3 markets across India. The centre will also support VMware modernisation through Redington’s partner ecosystem.
Additionally, a formal APN Partner Tier Progression programme will provide a structured pathway for downstream partners to advance within the AWS Partner Network, unlocking incremental revenue opportunities. The collaboration will also deepen public sector engagement through a dedicated team and expand AWS Marketplace adoption across India to enable simplified procurement and scalable cloud consumption models.
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