Airtel has released the innovative Fraud Alert, an AI-powered, cutting-edge solution that delivers real-time protection to customers against the rapidly growing menace of One-Time-Password (OTP)-related bank frauds.
Airtel’s new AI-powered system recognises such potentially risky situations and warns the customers involved. Whenever a bank OTP is detected during a potentially risky incoming call, Airtel steps in with a fraud alert check to the customer about the potential risk of giving consent for a banking transaction OTP to be delivered while they are still on the call.
This strong combination of AI-driven intelligence and human judgment gives customers the crucial time they need to think, verify, and stay firmly in control of their security, effectively closing the gap scammers exploit.
Shashwat Sharma, Managing Director & CEO, Airtel, said, “We are on a mission to make Airtel the safe network. While working towards this, we have realised that despite the foundational role played by One-Time Passwords (OTPs) in securing digital transactions, their efficacy is frequently being undermined by criminal tactics. We are, therefore, pleased to announce a significant advancement in Airtel’s network layer that is designed to strengthen protection against banking frauds. Our newly developed, AI-powered, autonomous solution operates proactively at network level and is engineered to detect and intervene against fraudulent activity in real-time. Extensive trials have demonstrated a remarkable level of accuracy and impact in preventing the menace of such scams.”
Over the past two years, Airtel has brought out AI-powered, tech-led safeguards like spam- call warnings and malicious link-blocking to stop frauds at the source. While it has succeeded in its efforts to reduce fraud on its network to a great extent, fraudsters have continued to exploit human vulnerabilities through impersonation and social engineering. This advanced feature designed to protect mobile phone users is yet another step to protect its customers from digital fraud.
This alert is already put up in Haryana, and Airtel will introduce it to 100 per cent of its customers over the next two weeks.
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