Wonderla Holidays Ltd., India’s largest amusement park chain, announced a major milestone in its digital transformation journey with the launch of a mobile-first, unified park management system, developed in partnership with QueueBuster, a leading retail-tech platform.
This transformation, anchored by the industry-first Single QR Code experience, is revolutionizing how guests interact with Wonderla parks, enabling faster entries, shorter queues, seamless transactions, and personalized services across all locations. The new system is now operational at Wonderla Bengaluru, Kochi, Hyderabad, and Bhubaneswar, accessible through Wonderla’s online booking portals.
The Single QR Code experience forms the core of Wonderla’s broader digital ecosystem, a mobile-first POS and operations platform that unifies entry, F&B, retail, lockers, and costume rentals into one connected interface.
Wonderla’s new digital platform enhances guest convenience and operational excellence through a range of smart features. Visitors can now enter the park instantly with real-time scan access across multiple gates, redeem pre-booked meal plans with ease at various outlets, and access RFID-enabled lockers and quick costume rentals without hassle. The platform also enables guests to shop and pay seamlessly through cashless, secure transactions across all retail and F&B counters.
Beyond improving the guest experience, the system drives efficiency and revenue growth for Wonderla. With integrated billing, finance, and inventory systems, the platform increases order throughput, reduces queues, and supports the launch of new offerings such as combo packages, digital wallets, and loyalty programmes to boost average revenue per user (ARPU). Real-time data visibility further empowers the management team to make faster, data-driven decisions across all parks, reinforcing Wonderla’s commitment to innovation and customer satisfaction.
Commenting on the launch, Dheeran Choudhary, COO, Wonderla Holidays Ltd., said, “Wonderla has always been about creating joyful, stress-free moments for families and friends. With the Single QR Code solution, we’re taking that promise further,removing the hassles of tickets, tokens, and queues so our guests can focus only on the fun. With QueueBuster’s innovative approach complementing our vision, we believe this transformation will not only delight our guests but also drive operational excellence and business growth across our parks.””
This industry-first initiative integrates QueueBuster’s retail-tech expertise with Wonderla’s scale and guest-first philosophy. Engineered to be agile, scalable, and guest-centric, the mobile-first platform delivers faster transactions, single-wallet access to all park services, and improved efficiency through integrated finance and inventory management systems, even during peak visitor periods.
Speaking on the partnership, Varun Tangri, CEO & Founder, QueueBuster, said, “We are thrilled to partner with Wonderla, India’s most iconic amusement park brand, on their digital transformation journey. Managing such high-footfall, experience-driven destinations requires technology that is agile, scalable, and guest-centric. With over a decade of experience in building robust retail-tech solutions, QueueBuster is not just simplifying operations, but also helping Wonderla deliver more seamless, cashless, and memorable experiences to millions of visitors every year.”
Having welcomed over 46 million visitors across its parks, Wonderla continues to lead India’s amusement park industry through technological advancement and guest-centric solutions.
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