Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has been ranked among the top 20 global technology brands in Brand Finance’s Technology 100 2025 report. TCS has risen from 25th to 20th position year-on-year, reflecting its growing and influence on the global stage. Earlier this year, Brand Finance also named TCS the second most valuable IT services brand globally, with a brand valuation of $21.3 billion. These recognitions spotlight TCS’ sustained investments in innovation, its strategic brand positioning, and its customer-centric and bold strides in AI-led transformation at scale.
David Haigh, CEO and Chairman, Brand Finance, said, “TCS’ rise from 25th to 20th in the Brand Finance Technology 100 ranking highlights its accelerating global growth and influence. This achievement is driven by the company’s rapidly growing expertise in artificial intelligence, where it is emerging as a key industry . Additionally, TCS’ strategic investment in brand-building- particularly through high-profile global and iconic marathon events, such as the 2025 TCS London Marathon, has significantly boosted its brand visibility and deepened engagement across major international markets.”
David Haigh, CEO and Chairman, Brand Finance
TCS has established its leadership in artificial intelligence, integrating AI into nearly every aspect of its operations, and continues to expand its global innovation ecosystem. Its human-centric AI service continue to gain significant traction with clients across sectors. From creating the first-ever digital twin heart of a pro-runner to deploying Agentic AI systems that can autonomously reason and act across complex business contexts, TCS continues to shape the future of enterprises and consumer experiences. Its suite of AI-led solutions, including its proprietary GenAI agentic platform TCS AI WisdomNext™2.0, is enterprises across sectors to augment human insight and drive better outcomes. Through its TCS Pace™ co-innovation ecosystem, spanning major cities globally, TCS brings together academia, clients, and researchers to co-create cutting-edge solutions. This momentum aligns with TCS’ strategic vision to a large pool of AI agents working collaboratively with the human workforce, delivering integrated human-AI , investing in advanced AI data centres and cloud infrastructure, and establishing partnerships to accelerate innovation.
Abhinav Kumar, Chief Marketing Officer, TCS, said, “TCS’ rise into the top 20 global technology brands is a testament to our ability to help clients navigate every wave of technological change – from cloud and AI to emerging frontiers yet to come. Our brand strength is rooted in perpetual adaptability, deep client trust, and a purpose-led approach that combines innovation with impact at scale. Whether through iconic partnerships or cutting-edge solutions, we remain committed to being a trusted strategic partner to businesses worldwide.”
Abhinav Kumar, Chief Marketing Officer, TCS
Today, TCS has one of the largest AI-trained workforces in the industry. Its strategic investments in technology-driven brand-building – particularly through high-visibility global sponsorships – have further elevated its international brand presence. The company sponsors 14 major global running races including five of the prestigious Abbott World Marathon Majors: New York, London, Boston, Chicago, and Sydney, with over 600,000 runners annually. TCS-powered races are setting new records in economic impact, adoption and fundraising. According to the inaugural Brand Finance ‘Marathons 50 2025’ report, 10 of TCS’ partner marathons were featured in the list of the Top 50 Marathons. TCS sponsored marathons in London, New York City, and Paris secured all top three podium positions for brand strength. Notably, marathons sponsored by TCS generated a combined $2.25 billion impact on local economies in 2024 and raised $279 million for charitable causes.
Through initiatives like the Future Athlete Project, TCS has leveraged advanced digital technologies to monitor heart function and enhance performance, reinforcing its commitment to health, wellness, and development. TCS also partners with Jaguar TCS Racing, which competes in the world’s first sport with a certified net zero carbon footprint from inception, the ABB FIA Formula E World Championship. This collaboration underscores the company’s dedication to sustainability, advancing the electrification of mobility, reducing carbon emissions, and driving innovation in green technologies. TCS also distinguishes itself through thought leadership and in-depth research in emerging fields like AI and electric vehicles. Its AI for Business Study and the TCS Future-Ready Mobility Study 2025, showcase how AI is being applied across sectors and how it is shaping the future of industries like transportation and mobility.
The organization’s consistent performance is underpinned by its deep-rooted customer trust and proven ability to deliver value at scale. Independent global surveys, such as those conducted by Whitelane Research, have consistently ranked TCS as the #1 service provider in customer satisfaction in Europe for an unprecedented 12 consecutive years. This sustained recognition across key markets reflects the company’s unwavering focus on client-centricity and excellence in execution, helping clients adapt to and anticipate changing technology needs.
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