Leonardo AI, Getimg, and the Wild West of Image Generation Tools in 2025
Once upon a time, making digital art required skill, software, and hours of work. Now? You type a few words, click a button, and voilà — a hyper-realistic lion in a spacesuit on Mars appears before your eyes.
Welcome to the year 2025. AI image generators are the new brush strokes. Everyone from designers and marketers, to passive users and meme-lords, are now considering themselves artists. So, which platforms are people actually using? And which ones are exploding in popularity?
With timely data from aitools.xyz, we now know definitively which ai image tools we were using in March 2025. The results were just as surprising as they were revealing!
Let us dive into the top 10 players, what the data shows us about where we are headed, and who is racing ahead in this pixel-fueled gold rush.
Image Caption: The top 10 AI image generation tools as of March 2025, combining monthly visits and month-over-month (MoM) change percentages. It clearly highlights Leonardo AI’s dominance, Getimg AI’s explosive growth, and Midjourney’s recent decline.
Leonardo AI: The Reigning Champion
With 35.7 million visits in March alone — + 19.80% from February — Leonardo AI is the most visited image generator on the planet.
What drives it? Probably its sweet spot of power and simplicity. Artists love it. It provides customizable prompts. Gamers love it for concept art. Brands love it for scalable content. Not to mention… it has that “wow” factor!
“And with a market share of 14.24 %, Leonardo is beyond just another hot tool — it is also positioning itself as a creative platform in its own right. If this growth trend continues, it will become the “Photoshop of Generative AI.”
Photoroom & Pixlr: Fast, Familiar, and Still Going Strong
Photoroom and Pixlr in 2nd and 3rd place are not chasing virality — they’re in it for the long game.
Photoroom had 24.5M visits, growing +3.81%.
Pixlr came in at 23.9M visits, growing +3.46%.
These tools are the understated workhorses of the internet — simple, mobile, great for aspiring creators who need to clean up product photos, edit photos quickly or design stuff on the go.
If Leonardo is the super-expensive DSLR camera, then photoroom and Pixlr are the smartphones, always in your pocket, always open.
Midjourney: Is the Honeymoon Over?
Do you remember when Midjourney was the golden child of AI art? Do you remember how its dreamy, high-concept art and ethereal compositions made it the go-to tool in the creative space? Not anymore.
It has dropped off.
Down -6.10%, sitting at 20M visits and in 4th place.
What happened? Most likely its Discord only interface. The images are beautiful, but the learning curve and cumbersome access is causing some users to abandon that ship in favour of one the newer AI art tools that can yield similar output, only requiring fewer hoops to jump through.
Sure, Mijourney does have loyalists, but there is a good chance that it could become the Tumblr of AI art; good looking and liked, but slowly dropping into obscurity.
Getimg AI: The Dark Horse Goes Supersonic
Now, the most surprising twist up the rankings — Getimg AI.
Last month it had 2.8M visits. This month? 14.8M. An +428.57% boom — the type of growth most startups only dreamed of.
So what happened?
It could be smart seeding in Reddit and other AI communities. It could be Youtube creators endorsing it. It could be a meme. But it is clear, Getimg struck a cultural nerve. With inpainting, fast rendering, smooth UX; it is taking the spotlight — and maybe some of Midjourney’s thunder.
Up-and-Comers: Tensor.art & Artguru AI
Don’t sleep on the middle pack. Tensor.art and Artguru AI are quietly gaining ground, pulling in 9.3M and 8.2M visits respectively. Their growth (+10.71% and +12.33%) shows that users are hungry for alternatives — especially those that offer different styles, niche models, or a less crowded experience.
Call them the indie darlings of AI art: rising fast, still scrappy, and full of promise.
The Decliners: Adobe Firefly, Deep AI & Freepik Pikaso
On the flip side, some well-known names took a hit:
Adobe Firefly lost -7.69% of its traffic.
Freepik Pikaso dipped -1.30%.
Deep AI slid down -1%.
Firefly’s fall is the most surprising. Adobe has brand power — but it may be struggling to translate that into the seamless, prompt-based creativity that users now expect. Or maybe the community just hasn’t caught fire… yet.
What This Tells Us About AI Users in 2025
These trends reveal more than just popularity contests. They offer a glimpse into how we think, create, and consume in the age of AI:
- Speed > Complexity: Tools that deliver results fast — without tech headaches — win.
- Virality Matters: A TikTok demo or Reddit thread can catapult a platform into the mainstream overnight.
- UX is King: Even great outputs aren’t enough. If it’s not easy to use, users will bounce.
- There’s Room for Niche Players: People don’t want just one tool. They want options.
- Nobody’s Untouchable: Even giants like Adobe can lose momentum in this fast-moving space.
The Top 10 in March 2025, Ranked by Monthly Visits:
| Rank | Tool | Visits (M) | MoM Growth (%) | Market Share |
| 1 | Leonardo AI | 35.70 | +19.80% | 14.24% |
| 2 | Photoroom | 24.50 | +3.81% | 9.77% |
| 3 | Pixlr | 23.90 | +3.46% | 9.53% |
| 4 | Midjourney | 20.00 | -6.10% | 7.98% |
| 5 | Getimg AI | 14.80 | +428.57% | 5.90% |
| 6 | Tensor.art | 9.30 | +10.71% | 3.71% |
| 7 | Artguru AI | 8.20 | +12.33% | 3.27% |
| 8 | Freepik Pikaso | 7.60 | -1.30% | 3.03% |
| 9 | Adobe Firefly | 6.00 | -7.69% | 2.39% |
| 10 | Deep AI | 5.89 | -1.00% | 2.35% |
Final Takeaway: The AI Image Race Is Just Beginning
In the race to capture our imagination, the playing field is still wide open. From rising stars to established giants, every tool is vying for creative hearts and browser tabs.
If you’re a creator, the message is clear: explore, experiment, and don’t settle. The tools you use today may not be the ones you swear by next month.
And if you’re building the next big thing in AI art? Now’s the time. The canvas is yours.
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