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Digital Mandate Episode -12 | Aditya Mishra, CDO, SBM Bank.

The Alternate Data Goldmine: How lifestyle signals (business class flights, luxury purchases) now complement traditional CIBIL scores.

Consent Architecture: Building “on/off switches” for customer data sharing that comply with DPDP without killing cross-sell revenue.

Fraud Prevention ROI: Why reducing spam calls to customers is now a measurable KPI for data teams.

The Model Governance Paradox: Validating AI credit decisions against peer bank benchmarks to prevent bias.

Key Insight: “GDPR taught us consent is binary – DPDP demands we make it granular. Every ‘No’ to data sharing today can become a ‘Yes’ tomorrow if we build trust.”

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