Neutral Digital – a pioneer in immersive digital experiences, is featured at the Paris Air Show 2025 – the world’s premier aerospace event – through high-profile collaborations with Qatar Airways and All Nippon Airways (ANA), in partnership with Acumen. While maintaining a behind-the-scenes role, Neutral Digital’s work takes centre stage in client showcases – most notably through immersive installations with Qatar Airways and launch content for ANA.
Featured Highlights at PAS 2025
Qatar Airways – The Evolution of QVerse
At the Qatar Airways Pavilion, visitors engaged with the latest iteration of QVerse, the award-winning immersive platform developed by Neutral Digital. This VR and web-based solution continues to serve as a cornerstone in the airline’s digital commerce strategy, enhancing engagement and delivering measurable returns.
Among the most talked-about experiences was The Orchard – a photorealistic 3D recreation of the verdant indoor garden at Hamad International Airport. The tranquil, interactive installation offered a endees a ‘try-before-you-fly’ moment, complete with meticulously rendered flora and ambient effects.
Also on display was Sama Focus Mode, a real-time interactive demonstration that extended the immersive depth of the QVerse ecosystem.
ANA – Redefining Business Class through CGI
Neutral Digital also brought ANA’s innovative business class cabin – the Room FX aboard the B787-9 – to life through high-fidelity CGI and 3D animation. The studio artfully blended technological precision with narrative design to convey the elegance and innovation of Japanese craftsmanship. The new seat, the first of its kind, combines a spacious, minimalistic structure with a refined, intuitive mechanism – offering passengers an unparalleled sense of space and comfort.
“The Paris Air Show marked a significant moment for Neutral Digital – it allowed us to demonstrate how immersive technologies are revolutionising aviation marketing and passenger engagement,” said Christian Grou, Co-Founder & CEO – Neutral Digital.
“This event not only showcased our clients’ innovation, but also served as a launchpad for future collaborations. As the web evolves into a 3D-first environment, we remain commied to helping mobility brands create immersive, data-rich experiences that deliver real business value.”
With a strong legacy in architectural visualisation and more than 25 years of aviation experience, Neutral Digital operates at the intersection of design, technology, and commercial transformation. Its platforms go beyond storytelling tools – they are mission-critical digital assets that improve conversion rates, elevate customer engagement, and optimise digital commerce operations.
From its scalable Cabinly product visualiser to AI-powered content automation, Neutral Digital’s cuting-edge solutions are also being adopted across rail, urban mobility, hospitality, and destination marketing sectors.
As mobility brands around the globe seek deeper, more human-centred engagement strategies, Neutral Digital continues to lead the way – one immersive experience at a time.
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